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Timbaland – Timbaland Presents: Shock Value

Posted by Joe Lazar on March 25, 2007

Timbaland // Timbaland Presents: Shock Value // Interscope Records // Release Date: April 3, 2007

After a near ten year hiatus from his solo career, Timbaland’s solo career is back in motion. Timbo owned the radio waves last year by producing almost the entirety of both Nelly Furtado and Justin Timberlake’s new records.

But after hearing Shock Value, it is hard for me to say I’m glad he is back. Shock Value is the equivalent of Timbaland and Fall Out Boy if they worked together. Oh wait, that is on Shock Value? I mean it is the same as Timbaland and She Wants Revenge working together. That too? Alright, this is the equivalent of Timbaland and Elton John working together. Really? All of the above and many more absolutely extruciating guest appearances appear on Shock Value.

The first half of the record seems like the tracks that have been gathering dust on Timbaland’s computer. JT appears on three tracks, all of which blow. “Release,” is without a doubt, a lost cut from Futuresex, and you can cleary hear why. I cannot bust a move to it, and it lacks any sense of melody. Lead single “Give It To Me,” finds Timbo alongside JT and Nelly. The drums behind the track are pretty solid, but Tim’s obsession with indian music leaks in when a terrible Egyptian sounding synth makes way. Nelly doesn’t save the song, but keeps it from a complete disaster, with a hypnotizing chorus. Where is the magic that was on “Promiscuous,” Timbaland? “Bounce,” is slow, creeping filth. ‘Bounce, like your ass had the hiccups,’ claims JT. Huh? Did “Dick In A Box,” influence you too much, Justin? Missy Elliot tries to hinder a fire, with her usual showstopping entrance. Only this time, the beat can’t do her justice. Don’t ask me why Dre stepped near this.

The last half of the album finds Timbaland experimenting by ditching urban music for rock music. The Hives seem like the most annoying band ever on “Throw It On Me.” Nah, I take that back Fall Out Boy do on “One and Only.” But the most embarrasing cut has to be “Apologize,” with One Republic. I don’t even think the Laguna Beach crew would let this sappy, garbage fly. All these guest spots eliminate any opportunity for me to soak into the album. I am just puzzled.

I used to think of Timbaland as the guy in the studio who could pick the junk out from the pile. He would be someone to stand up to people and tell you the truth to your face. This time Timbaland was the guy who needed to be sat down and given a good talk. All of his hypemen must of been too afraid to tell him what was up. So, Timbaland did as he pleased. The product he made will be gathering dust in the used section of a record store near you.


— Joe Lazar


One Response to “Timbaland – Timbaland Presents: Shock Value”

  1. boyboy said

    haha, exactly what i was thinking.

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